Analytics Intelligence is an incredible tool from Google Analytics. I could spend all day talking about it because for me and for clients it is revolutionary.
AI uses machine learning to better identify and understand AND act on your data. It simplifies answers from your reports and simplifies the process as well. It can predict and define all of the questions you have about your brand and help you predict and strategize for the future. In short, it makes a lot of sense to use this for your business.
Check out my short tutorial here for more. If you need help contact me via email at firstname.lastname@example.org