Digital Marketing|Websites|Content Strategy
Deeg Consulting is proud to be a part of “Shop Small All Season Long” with The Piedmont Heights Business Alliance “PiHi Alliance
From PiHi
TODAY IS THE DAY! It’s time to come kick it with the whole community. Get up, get out, and #ShopSmall with our 27 members. We’ll see you there! 
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It has been a busy summer. For the last few years, my life has been more famine than feast, and working with clients has been a fantastic experience. I worked on three projects; each one was different, which means I learned how to work with different templates. I also decided to use Gutenberg for new websites.
The first one was www.jladminservices.com an independent virtual administrative services business services with a specialty in construction companies. The template used was www.studiopress.com Agency Pro. Jeannine Warrick had several objectives, the most important being able to reach new potential clients with her new website. That meant that besides the new template SEO was an important factor as well. What do you think of the new website?
The second website was a gift to an organization that needed a digital presence with a website. www.youthislife.org. Founder Mykeisha Wright is one of the hardest working moms in her Athens, Georgia community, juggling being a mom to two sons and spending all of her free time helping families in the Athens community.
The third website was for a former human resources colleague from Macy’s who has moved on to an independent career as a professional human resources consultant. Pete Whitlow’s www.mycareerpartners.com website is a professional site for job seekers who need advice and coaching on their career journey.
Assistance for recently laid off workers
Offer – to those who need help after being laid off or still looking for jobs or just starting a new business (one page portfolios and websites). Portfolios, Single Page Websites or Landing pages in Square Space or WordPress. Limited Time offer.Social Media (personal branding advice and advocacy)/ Blogs/ Digital Marketing training.Additional General Help, Introductions, Volunteer Work. Social Media (personal branding advice and advocacy)/ Blogs/ Digital Marketing training – Via Zoom
Tuesday May 26th! Zoom Consultations with DEEG Consultations and Training. Make appointments via email debragibsonwelch@gmail.com or my Facebook page https://www.facebook.com/deegconsulting/ Price Upon request – 30 minutes, 1 hour and 2 hour sessions available.
Deeg Consulting is proud to be a part of “Shop Small All Season Long” with The Piedmont Heights Business Alliance “PiHi Alliance From PiHi TODAY IS THE DAY! It’s time to come kick it with the whole community. Get up, get out, and #ShopSmall with our 27 members. We’ll see you there! Piedmont Heights Civic Association, ATL…
It has been a busy summer. For the last few years, my life has been more famine than feast, and working with clients has been a fantastic experience. I worked on three projects; each one was different, which means I learned how to work with different templates. I also decided to use Gutenberg for new…
Continue Reading Deeg Consulting Web Development – Summer 20
If you are a small, large or independent business and you do not have a Google My Business page, you need to get one, today, now, hurry. 50 percent of all searches are on mobile. Can they find your business? 91% of young reviewers trust reviews? Without a GMB page, they can’t see your reviews…
What are your business goals? Who is the buyer or buyers you plan to focus on? Have you researched and decided on personas for your buyers? What kind of plan will you pitch to them and what types of mediums will you use? Business Goals Content Marketing Goals What Tools Or Apps do you plan…
Web Designer – Project Timeline My average project timeline is between 3 to 4 months, a bit more depending on the project. I try to meet to client requests but it is better to set a hard time up front. The one word that comes to mind to describe website design “patience” . My first…
Continue Reading Website Design and Development – Project Management
The titles vary, Digital Media Manager, Social Media Manager, Social Media Marketing Manager, Digital Marketing . What does a Digital Marketing Manager do ? Digital Marketing covers everything under one umbrella. That means websites social media, content marketing plus social media, SEO etc. Terms are used very loosely and many people make assumptions. What is…
Education and Certifications
Debra Gibson-Welch
CONTACT DEBRA
Want more information and to request special Zoom presentations?
If you are a small, large or independent business and you do not have a Google My Business page, you need to get one, today, now, hurry. 50 percent of all searches are on mobile. Can they find your business? 91% of young reviewers trust reviews? Without a GMB page, they can’t see your reviews and contact your business.
Framed Glenwood Eyecare and Glasses
https://g.page/framedglenwoodeyecare?gm – Google My Business Page
What is Google My Business?
Does your business service a specific geographic location? If so, your Google My Business (GMB) listing is crucial to getting in front of your clients. Whether you have a special to promote, a blog you want to get eyes on or simply want more traffic to your business or WordPress site, you should Optimize and post weekly to GMB.
Your GMB listing will show up in Google Searches and Google Map Searches! This is why it shouldn’t be neglected.
What you need
Google My Business setup is an easy way to bring lots of additional traffic to your website and business.
Log into or open a Google account which will be the companion account for your GMB account
•Be very careful and ensure that you have the following items planned out – Biz Name, Address, etc.
Several options are available. It may be instant or may take longer depending on type of business and verification methods.
Add all of your information, hours etc. Images, images image. 77% of consumers believe photos from customers affect their decision to purchase more than professional photos from brands
Reviews – 82% of shoppers will not choose a user with less than 3 stars. They are important and they are here to stay. online reviews are directly linked to consumer trust. 61% read product reviews about the product they would like to buy. People trust the recommendations of other consumers and it provides social proof about your business.
There is a lot more to do, if you would like more information contact me for a Zoom consultation to get assistance to amp up your local SEO.
Learn more about GMB today
What are your business goals? Who is the buyer or buyers you plan to focus on? Have you researched and decided on personas for your buyers? What kind of plan will you pitch to them and what types of mediums will you use?
Business Goals
Content Marketing Goals
What Tools Or Apps do you plan to use?
ROI – What are your parameters for measurement?
Zoom meeting with Debra
Zoom meetings and consultations available
Web Designer – Project Timeline
My average project timeline is between 3 to 4 months, a bit more depending on the project. I try to meet to client requests but it is better to set a hard time up front. The one word that comes to mind to describe website design “patience” . My first encounter with web design was in 2009 using Blogger to launch my first fashion blog, Fashionmomblog . My first formal lesson in coding was 5 years ago when studying for a Web Design certification at Emory University in Atlanta. That experience helped to expand my experience working with content management systems for websites. Word Press is my favorite CMS, it’s easy, the websites are beautiful and the are timeless if the right template is chosen.
The Daily Read – There are many reading options online but my favorites to get additional experience and information about websites are, Elegant Themes – WordPress Experts , Creative Bloq, Search Engine Watch or other Web Design related articles. I save some for reading later. I also review my Twitter feed, I follow anything and all things web design and social media so there is always something new to learn. The sun never sets on the digital and web world.
Clients – I need to find and build a client base for Web Design. Prospective clients are very selective about their web designer choices. The financial investment is high (not as high as digital marketing based on some rates ) and the website is representing their brand. I charge a flat fee for my website services. Having a user centered website and a website which functions effectively is important. Getting the right designer who can execute all three is difficult. Personal referrals, previous work and time ( how long have you been in business, 5 years is the starting sweet spot ) count to help build a web designer’s reputation. The only way to become a good web designer is through practice and that means you have to build sites to get experience. Not every client is the right fit, sometimes it works out and sometimes it does not.
The Starting Point – My Web Design day usually begins with a review of my project and a review of client needs for the project. If I am building a site, we have started with an client meeting and interview, 1 or 2 surveys and a mood board (it helps me to build a story and for them to either change that story or build on it). This is the chapter of project where in depth discussions about what the client really expects and want from a website is dissected and discussed in depth. Landing pages, SEO and more. That is just the beginning of a wonderful relationship!
Wrap Up
The pieces of the puzzle fall into place – Final Stage, testing worked well, the client is ready to get new revenue streams. Every Web Designer will tell you that the design process never goes according to plan and they are 100% correct. The timeline is usually under estimated and the client may not like anything you present. That can also mean the end of the project. You walk away having learned how to do better the next time. You must have a great framework and foundation in place for the design process to be a success. I did not provide many details here but hours are spent making sure that the final result is top notch and everything functions as it should.
Is this what you imagined a web project would be? Any surprises ?
Website Design
Contact Debra for more information
The titles vary, Digital Media Manager, Social Media Manager, Social Media Marketing Manager, Digital Marketing . What does a Digital Marketing Manager do ? Digital Marketing covers everything under one umbrella. That means websites social media, content marketing plus social media, SEO etc. Terms are used very loosely and many people make assumptions. What is an average day like? The most visible and discussed in the digital marketing sphere is social media. Social Media Day was launched in 2010 by Mashable to celebrate social media’s impact on global communication. I read an excellent and insightful article The Secret Life of a Social Media Manager written by Shanna Cook on the Business 2 Community site. Shanna detailed her daily duties as a Social Media Manager for her company. What does a Social Media Manager actually do? Do they Tweet all day? Post Facebook messages every hour? Shanna works for a company and has a schedule based on her obligations to her employer. What about an independent owner? What is my day like? Most people do not understand the services we provide or the cost unless we communicate it in a clear and concise manner. Let’s Go!
8:30 AM to 10:00 AM – Freelancers need build clients and a base from scratch, daily. This requires networking, calling, emailing and looking for work online. Not every client is the right fit, sometimes it works out and sometimes it does not. The key to staying ahead, is to cut your losses and move on. In order to ensure I stay on track, I use Track Your Hours
10:00 AM to 11:30 AM – I move on around 10:00 to the reading and learning phase of my day. Reading daily in addition to reading through social media sites like Facebook, Pinterest, Twitter, Instagram is one of the most important parts of the day. Some days I meet with my clients and review their sites or review with them via phone or Zoom these days. I also work on monthly reports for each client to ensure that they have updated information on their brand and their progress.
11:00 AM to 2:30 PM – I review all of my client social media sites, past and present. I add and schedule content on all of my client sites. This is the ‘enlightenment” phase of the day. I go back and start to review and read articles relating to the latest news and information from the web design and social media worlds. I have several favorite sites I review daily . I read all day but one hour of intense reading is great. I read online and off line a selection …Search Engine Watch , Social Media Examiner
7:00 PM to 9:30 PM – I get my news from online sites ( if I am in the car, at it is Sirius XM) BBC News is a favorite. Those intrepid reporters travel to every corner of the earth to report news and information to the world in an unbiased fashion. They bring the world into my car and I appreciate their hard work. I also listen to CNN, Al Jazeera English, NPR on the road. That wraps up my day and I always try to read for at least 5 minutes before closing off for the night.
Contact Debra – Digital Marketing
Based in Atlanta, GA Debra Gibson-Welch is an experienced marketing professional with a history of success in web design, digital marketing, and content creation and strategy. DEEG Consulting offers services to customers in Georgia and across the United States.
Originally from South America, Debra’s background in customer service started with her retail career in New York City. She has worked with multiple retail companies including Chaps Ralph Lauren, The Limited, Macy’s Inc. in New York City and Atlanta. Her expansive business career led to travels to different retailers all over the United States and Puerto Rico, including New England, Texas and California.
Her background in customer service and business combined with expertise in diverse subject areas led Debra to launch DEEG Consulting in 2013. Debra holds a degree in Marketing and International Trade from the Fashion Institute of Technology and a Certification in Web Design from Emory University.
Education and Certifications
Debra Gibson-Welch
Contact Debra
I was pleased to be nominated for this interview by hair stylist extraordinare Monti “Hotloks” Morris who has been my stylist for the last 8 years in Atlanta. Diane my contact at Voyage Atlanta was wonderful, patient and kind. Thank you Voyage!
