Deeg Consulting – Marketing and Communications

Simple Home Cocktails

https://www.youtube.com/channel/UChM06X-Mi8XBmNj3Q4NVuTA/videos

Initially, 2021 was off to a slow start for me. Sometimes we need to take some time to rest and start again. In mid-January, my husband reminded me years ago I had a blog, and one of my main focus areas was cocktails. I was one of the early bloggers on the Blogger platform, remember Blogger? We were way ahead of the bloggers of today, and in some ways, we were too early. Many of us missed the explosion of blogs when it finally happened. We were older and bigger responsibilities were taking us away from blogging. During that period, I also developed an early blog on WordPress, and one menu tab was devoted to all of my cocktails recipes from my old blog.

In January, my husband suggested to me that I move some of my cocktail recipes to YouTube and take a look at the advertising options on the channel. After a reluctant start, I quickly started planning my recipes and, with my daughter and husband, started recording in late January. Cocktails and recipes are easy for me. West Indians and Guyanese have an easy affinity with cocktails growing up in the tropics in countries and islands dominated by the sugar trade and rum. Rum drinking, beer, and cocktail drinking are a national pastime

We drink on Saturdays, at cricket games, to celebrate a new home; a splash of rum outside the door and inside the house is mandatory. So my love of cocktails comes naturally. I also wanted to make sure that my cocktails are “simple.” I want to make something quickly; long recipes are tedious and require too many ingredients. So the name of my channel? “Simple Home Cocktails.”

Take a look, subscribe, send suggestions and feedback. Let me know if there is something I can do for you. Enjoy!

Simple Home Cocktails

Google For Business

If you are a small, large or independent business and you do not have a Google My Business page, you need to get one, today, now, hurry. 50 percent of all searches are on mobile. Can they find your business? 91% of young reviewers trust reviews? Without a GMB page, they can’t see your reviews and contact your business.

Framed Glenwood Eyecare and Glasses

https://g.page/framedglenwoodeyecare?gm – Google My Business Page

What is Google My Business?

Launched in 2014 by Google
Allows businesses to have control over what people find out about a business via Google Search.
Free
Excellent for local SEO and search
Reviews – One of the main reasons to have your page, is to get customer reviews.

Does your business service a specific geographic location? If so, your Google My Business (GMB) listing is crucial to getting in front of your clients. Whether you have a special to promote, a blog you want to get eyes on or simply want more traffic to your business or WordPress site, you should Optimize and post weekly to GMB.
Your GMB listing will show up in Google Searches and Google Map Searches! This is why it shouldn’t be neglected.

What you need

GMail email address / Business G Mail is great
NAP – Name, Address(Business), Phone Number
EMail and Website addresses
Other business information – hours or operation, special information based on business type
Images for posting and messaging

The Lamp Shoppe Atlanta for Google My Business - Miami Circle, Atlanta GA — The Lamp Shoppe Atlanta – Google My Business www.lampshoppeatlanta.com

How to Set up Google My Business

Google My Business setup is an easy way to bring lots of additional traffic to your website and business.

Web Address
Google My Business
•Go to https://www.google.com/business/
Make sure you are logged in under your Google account (you must have a Google account)
www.framedglenwood.com
Log into or open a Google account which will be the companion account for your GMB account
Have your NAP ready
https://essenty.com/lightchangerslifestyle?avs=2.17
•Be very careful and ensure that you have the following items planned out – Biz Name, Address, etc.
Verify your business
www.peoplesmarketinginsights.com
Several options are available. It may be instant or may take longer depending on type of business and verification methods.
Build your page
https://g.page/r/CWUqz99fRkROEBA
Add all of your information, hours etc. Images, images image. 77% of consumers believe photos from customers affect their decision to purchase more than professional photos from brands

Verify and voila! It’s time to get those reviews!

Reviews – 82% of shoppers will not choose a user with less than 3 stars. They are important and they are here to stay. online reviews are directly linked to consumer trust. 61% read product reviews about the product they would like to buy. People trust the recommendations of other consumers and it provides social proof about your business.

There is a lot more to do, if you would like more information contact me for a Zoom consultation to get assistance to amp up your local SEO.

Learn more about GMB today

Contact

#googlemybusiness How to set up and maximize #localseo with #debragibsonwelch Find out how.

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PWA’s – Boost Mobile Marketing with Deeg Consulting

One of the big trends this year in tech is Progressive Web Apps. They are fantastic for increasing mobile marketing especially with our current challenges during the Covid-19 crisis.

They help to increase Brand Awareness, improve user engagement, deliver exclusive, brand-specific content and functionality. They make your brand more widely available and of course, have a permanent spot on a customer’s phone would be someone we would all like to be.

A PWA is a web-based application that is built with web development languages like HTML or CSS. It’s not a mobile app though it could be considered a type of website. They can function offline and allow users to receive push notifications and install an icon on their home screen. They can function across mobile browsers

They don’t have to be downloaded from the Google Play Store or the app store. The PWA can be installed on a browser or desktop via the browser itself. You can navigate to the site via your browser to get the functionality.

PWA’s can work on desktop or mobile browsers. So if you still want to use a desktop browser or desktop via the browser itself.

Data and storage issues are not issues with the progressive web apps.

One great plus that it is not just about the shopping experience or a one-time experience. PWA’s can be used for interaction beyond shopping, such as content sharing, updates on the latest products, and other incentives (less email or newsletters). This provides tremendous potential beyond just one shopping experience.

It’s on your client’s and customers’ phones 24/7, wherever they go. Users can read your content and even share it at any time.

Brand awareness is improved using PWA’s. You can tweak your application to suit customer needs, send notifications and keep your brand focus consistent with users.

Retention and engagement – Adding the application help you to motivate and engage long time customers and gain new ones.

Examples of current PWAs are

Flipboard

Starbucks

Forbes

BMW

Spotify

Uber

Contact Debra for information and pricing for installation

Credit: Elegant Themes

Debra Gibson-Welch of Deeg Consulting

Deeg Consulting Owner - Debra Gibson-Welch — Hair by https://www.facebook.com/thefullmontinaturalites/ Photography by https://lennadavisphotography.com/ Debra Gibson-Welch of Deeg Consulting

Originally from South America, Debra’s background in customer service started with her retail career in New York City. She has worked with multiple retail companies including Chaps Ralph Lauren, The Limited, Macy’s Inc. in New York City and Atlanta. Her expansive business career led to travels to different retailers all over the United States and Puerto Rico, including New England, Texas and California.

Her background in customer service and business combined with expertise in diverse subject areas led Debra to launch DEEG Consulting in 2013. Debra holds a degree in Marketing and International Trade from the Fashion Institute of Technology and a Certification in Web Design from Emory University.

Learn more about the founder of #deegconsulting and how she continues to move forward #debragibsonwelch #digitalmarketing

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Education and Certifications

Debra Gibson-Welch

Education

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Content

Volunteer Work – Free Consultations

Free Consultations for Laid Off Workers in 2020 by Deg Consulting - Websites, Portfolios and Social Media

Assistance for recently laid off workers

Offer – to those who need help after being laid off or still looking for jobs or just starting a new business (one page portfolios and websites). Portfolios, Single Page Websites or Landing pages in Square Space or WordPress. Limited Time offer.Social Media (personal branding advice and advocacy)/ Blogs/ Digital Marketing training.Additional General Help, Introductions, Volunteer Work. Social Media (personal branding advice and advocacy)/ Blogs/ Digital Marketing training – Via Zoom

Share this offer with anyone who made need assistance during this difficult time. #resumes #portfolio

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Zoom – Training and Consultations

Tuesday May 26th! Zoom Consultations with DEEG Consultations and Training. Make appointments via email debragibsonwelch@gmail.com or my Facebook page https://www.facebook.com/deegconsulting/ Price Upon request – 30 minutes, 1 hour and 2 hour sessions available.

Website Design and Development – Gutenberg and Classic Editor
Content Curation
Digital Marketing
Google My Business / Google Analytics/ SEO
Content Writing- Blogs, Newsletters, Features

#zoomconsultations #deegconsulting #digitalmarketing

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Deeg Consulting – Marketing and Communications

deegconsultingatl

February 2, 2021

Simple Home Cocktails https://www.youtube.com/channel/UChM06X-Mi8XBmNj3Q4NVuTA/videos Initially, 2021 was off to a slow start for me. Sometimes we need to take some time to rest and start again. In mid-January, my husband reminded me years ago I had a blog, and one of my main focus areas was cocktails. I was one of the early bloggers on…

Continue Reading Deeg Consulting – Marketing and Communications

Google For Business

deegconsultingatl

June 18, 2020

Continue Reading Google For Business

PWA’s – Boost Mobile Marketing with Deeg Consulting

deegconsultingatl

February 2, 2021

I was excited after reading an article in Elegant Themes about PWA’s and immediately started testing and using one of the applications on the market today. WPA’s will be big for small businesses this year. One of the big trends this year in tech is Progressive Web Apps. They are fantastic for increasing mobile marketing…

Continue Reading PWA’s – Boost Mobile Marketing with Deeg Consulting

Debra Gibson-Welch of Deeg Consulting

deegconsultingatl

June 18, 2020

Based in Atlanta, GA Debra Gibson-Welch is an experienced marketing professional with a history of success in web design, digital marketing, and content creation and strategy. DEEG Consulting offers services to customers in Georgia and across the United States. Originally from South America, Debra’s background in customer service started with her retail career in New…

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Website Design and Development – Project Management

deegconsultingatl

June 18, 2020

Web Designer – Project Timeline My average project timeline is between 3 to 4 months, a bit more depending on the project. I try to meet to client requests but it is better to set a hard time up front. The one word that comes to mind to describe website design “patience” . My first…

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Education and Certifications

Debra Gibson-Welch

Education and Certifications

See Price List for Work

CONTACT DEBRA

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CONTACT DEBRA

Website Design and Development – Project Management

Web Designer – Project Timeline

My average project timeline is between 3 to 4 months, a bit more depending on the project. I try to meet to client requests but it is better to set a hard time up front. The one word that comes to mind to describe website design “patience” . My first encounter with web design was in 2009 using Blogger to launch my first fashion blog, Fashionmomblog . My first formal lesson in coding was 5 years ago when studying for a Web Design certification at Emory University in Atlanta. That experience helped to expand my experience working with content management systems for websites. Word Press is my favorite CMS, it’s easy, the websites are beautiful and the are timeless if the right template is chosen.

The Daily Read – There are many reading options online but my favorites to get additional experience and information about websites are, Elegant Themes – WordPress Experts , Creative Bloq, Search Engine Watch or other Web Design related articles. I save some for reading later. I also review my Twitter feed, I follow anything and all things web design and social media so there is always something new to learn. The sun never sets on the digital and web world.

Clients – I need to find and build a client base for Web Design. Prospective clients are very selective about their web designer choices. The financial investment is high (not as high as digital marketing based on some rates ) and the website is representing their brand. I charge a flat fee for my website services. Having a user centered website and a website which functions effectively is important. Getting the right designer who can execute all three is difficult. Personal referrals, previous work and time ( how long have you been in business, 5 years is the starting sweet spot ) count to help build a web designer’s reputation. The only way to become a good web designer is through practice and that means you have to build sites to get experience. Not every client is the right fit, sometimes it works out and sometimes it does not.

The Starting Point – My Web Design day usually begins with a review of my project and a review of client needs for the project. If I am building a site, we have started with an client meeting and interview, 1 or 2 surveys and a mood board (it helps me to build a story and for them to either change that story or build on it). This is the chapter of project where in depth discussions about what the client really expects and want from a website is dissected and discussed in depth. Landing pages, SEO and more. That is just the beginning of a wonderful relationship!

Where are we going ? – The next steps involve project definition, landing page goals, overall strategy and a second review and analysis of potential competition and threats.
Base Camp – We develop a site map, discuss SEO integration, domain name, hosting, pricing during this period. This is the foundation of the final result. The client is updated as often as possible throughout the entire process. Content, images and site navigation are also determined during my base camp period.
The Word Press Themes – Even though we are using Word Press it is always prudent to sketch ideas on paper, test mock ups and wire frames ( I like to sketch it just seems easier for the client). The client will probably go through several theme changes before settling on a final framework. There are thousands of Word Press themes to choose from, There are free themes and paid themes. I think all of the themes are great, they work for any type of business or individual.I have learned over the years, to present a client with 3 choices and move on. Less is more.
Pricing – There is usually a deposit to get the project underway. Hosting and other costs can be paid by the client or we include it in the final costs.
Creation – Create Pages, add content, add SEO, add social media ( in some cases I am adding SM pages and content for the client as well ). The client should be reviewing everything throughout the process. Getting content and images from the client often results in project delays which affects the final deadline.
Testing – If the final look is approved, great, but does it work ? Is it responsive ? How does it look on mobile ? How is site hosting working for the client ? How fast is the site loading ? What about that final layout ? Send a sample to several users for final testing and feedback. This is the most crucial part of the process before going live. The users and their comments. Make all of the changes recommended and then you are ready to go.

Wrap Up

The pieces of the puzzle fall into place – Final Stage, testing worked well, the client is ready to get new revenue streams. Every Web Designer will tell you that the design process never goes according to plan and they are 100% correct. The timeline is usually under estimated and the client may not like anything you present. That can also mean the end of the project. You walk away having learned how to do better the next time. You must have a great framework and foundation in place for the design process to be a success. I did not provide many details here but hours are spent making sure that the final result is top notch and everything functions as it should.
Is this what you imagined a web project would be? Any surprises ?

Web Design Project Timeline #website #websitedesign #projectmanagement #wordpress

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Website Design

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Digital Marketing

The titles vary, Digital Media Manager, Social Media Manager, Social Media Marketing Manager, Digital Marketing . What does a Digital Marketing Manager do ? Digital Marketing covers everything under one umbrella. That means websites social media, content marketing plus social media, SEO etc. Terms are used very loosely and many people make assumptions. What is an average day like? The most visible and discussed in the digital marketing sphere is social media. Social Media Day was launched in 2010 by Mashable to celebrate social media’s impact on global communication. I read an excellent and insightful article The Secret Life of a Social Media Manager written by Shanna Cook on the Business 2 Community site. Shanna detailed her daily duties as a Social Media Manager for her company. What does a Social Media Manager actually do? Do they Tweet all day? Post Facebook messages every hour? Shanna works for a company and has a schedule based on her obligations to her employer. What about an independent owner? What is my day like? Most people do not understand the services we provide or the cost unless we communicate it in a clear and concise manner. Let’s Go!

5:30 AM – Wake up Time – Depends on the day, it may be exercise or I start with my Facebook feeds, personal and professional. Twitter is very popular with many social media managers but Facebook is my last and first read every day.
I read the feeds from Business Insider , We Are Social Media , Search Engine Watch, The Washington Post The Wall Street Journal, Forbes, ESPN, LA Times, Fast Company and Huffington Post
I love the Business section of the NY Times because of Adam Bryant My feed is set to post articles in Web Design and Social Media along with news outlets all over the world. I read in English and read some stories in Spanish from Spanish news outlets like to make sure I am not missing anything.
6:30 to 8:30 – Breakfast and during breakfast I read The Skimm on my phone. The Skimm provides an excellent summary of the latest news in the US and the world. That is my daily Fix. I sometimes read Flipboard which provides some additional entertainment news.

8:30 AM to 10:00 AM – Freelancers need build clients and a base from scratch, daily. This requires networking, calling, emailing and looking for work online. Not every client is the right fit, sometimes it works out and sometimes it does not. The key to staying ahead, is to cut your losses and move on. In order to ensure I stay on track, I use Track Your Hours

10:00 AM to 11:30 AM – I move on around 10:00 to the reading and learning phase of my day. Reading daily in addition to reading through social media sites like Facebook, Pinterest, Twitter, Instagram is one of the most important parts of the day. Some days I meet with my clients and review their sites or review with them via phone or Zoom these days. I also work on monthly reports for each client to ensure that they have updated information on their brand and their progress.

11:00 AM to 2:30 PM – I review all of my client social media sites, past and present. I add and schedule content on all of my client sites. This is the ‘enlightenment” phase of the day. I go back and start to review and read articles relating to the latest news and information from the web design and social media worlds. I have several favorite sites I review daily . I read all day but one hour of intense reading is great. I read online and off line a selection …Search Engine Watch , Social Media Examiner

7:00 PM to 9:30 PM – I get my news from online sites ( if I am in the car, at it is Sirius XM) BBC News is a favorite. Those intrepid reporters travel to every corner of the earth to report news and information to the world in an unbiased fashion. They bring the world into my car and I appreciate their hard work. I also listen to CNN, Al Jazeera English, NPR on the road. That wraps up my day and I always try to read for at least 5 minutes before closing off for the night.

The average day of a #digitalmanager? Not as #exciting as you might think! #deegconsulting #debragibsonwelch

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Content Marketing

What are your business goals? Who is the buyer or buyers you plan to focus on? Have you researched and decided on personas for your buyers? What kind of plan will you pitch to them and what types of mediums will you use?

Business Goals

Increasing brand awareness
Establishing your authority on your topic
Building a loyal community
Attracting more leads and prospects
Building relationships with new customers
Maintaining and improving relationships with existing customers
Improving customer service

Content Marketing Goals

Creation
Consumption
Engagement
Lead Generation
Sales
Review Analytics and research (Audience demographics )
Surveys and social media

What Tools Or Apps do you plan to use?

Website – Google Analytics / Google Ad words/ Google Tag Manager
SEO – Google and Google My Business / other tools
Social Media Platforms – Instagram/ Facebook/ Twitter (based on buyer persona and analytics)
EMail Marketing – Constant Contact, Mail Chimp etc
Referrals
Advertising
Video – You Tube, Oath – AOL and Yahoo – Video advertising solutions – ios and android
Mobile Advertising – Google Ad Mob, Media.net

ROI – What are your parameters for measurement?

Page Views – Number of Views per particular web page or social page. A general idea of how good your content is. Ongoing and always has room for improvement (try new ideas, ask questions instead of just posts, images, video, keep reminders on what worked and try it again, like quotes etc)
Average Time On Page – Indicates if visitors are reading your content or just glancing through it.
Unique Visitors – Shows how many visitors your content attracts. Allows you to determine the size of your audience
Pages Per Session – Indicates an average number of pages, viewed during a single session on your website. This metric helps you to evaluate your interlinking
Page Depth – Demonstrates an average number of pages that users visit per session.
Bounce Rate- Indicates the percentage of users who left a particular page without visiting any other website pages.

#contentparameters #contentcuration #localseo #advertising. Digital Marketing Tips and more with Debra Gibson-Welch of #deegconsulting

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Zoom meeting with Debra

Zoom meetings and consultations available

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Voyage ATL 2019 Profile

I was pleased to be nominated for this interview by hair stylist extraordinare Monti “Hotloks” Morris who has been my stylist for the last 8 years in Atlanta. Diane my contact at Voyage Atlanta was wonderful, patient and kind. Thank you Voyage!

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Voyage ATL Interview

Deeg Consulting Web Development – Summer 20

It has been a busy summer. For the last few years, my life has been more famine than feast, and working with clients has been a fantastic experience. I worked on three projects; each one was different, which means I learned how to work with different templates. I also decided to use Gutenberg for new websites.

JL Administrative Services LLC.

The first one was www.jladminservices.com an independent virtual administrative services business services with a specialty in construction companies. The template used was www.studiopress.com Agency Pro. Jeannine Warrick had several objectives, the most important being able to reach new potential clients with her new website. That meant that besides the new template SEO was an important factor as well. What do you think of the new website?

Youth is Life, Athens

The second website was a gift to an organization that needed a digital presence with a website. www.youthislife.org. Founder Mykeisha Wright is one of the hardest working moms in her Athens, Georgia community, juggling being a mom to two sons and spending all of her free time helping families in the Athens community.

My Career Partners

The third website was for a former human resources colleague from Macy’s who has moved on to an independent career as a professional human resources consultant. Pete Whitlow’s www.mycareerpartners.com website is a professional site for job seekers who need advice and coaching on their career journey.