Instagram videos will be shared as Reels.
New Video Posts on Instagram Will Be Shared as Reels
Since reels offer a more immersive and entertaining way to watch and create videos on Instagram, we’re also bringing these creative tools and the full-screen experience to your video posts. New video posts shorter than 15 minutes will be shared as reels in the coming weeks. Videos posted before this change will remain as videos and won’t become reels.
Discovery: If you have a public account, your new videos – now reels – may be eligible to be recommended and seen by more people on Instagram. This currently applies to reels that are under 90 seconds long. If your account is private, your reels will only be shown to your followers.
Profile: We’ll also consolidate the video and Reels tab on your profile, so there will be one home for all your videos.
What Is the Instagram Remix Feature?
Remix is Instagram Reels’ newest video editing feature that allows users to film reactionary Reels that will appear next to the original Reel. Users can remix any Instagram Reel if the original creator has enabled Remix access.
While this feature is new to Instagram, it’s not an entirely new concept. It’s similar to TikTok’s Duet feature, where users can film split-screen reaction videos.
This new format is great for comedic reactions, dance collaborations, and challenge participation — and we’re already seeing Instagram creators flexing their creative muscles.
More Ways to Collaborate with Enhanced Remix Features
We’re expanding our tools for Remix to help enhance the way you tell stories on Instagram when collaborating with your favorite creators and friends, including:
- Remix for photos: Photos are core to the Instagram experience. In the coming weeks, you will be able to remix public photos. This gives you a limitless inspiration to create your own unique reel.
- Expanded Remix layouts: Choose between a green screen, horizontal or vertical split-screen, or picture-in-picture reaction view to add your own video commentary to existing reels.
- Add your clip: Have a hot take? Rather than having your remix appear at the same time as the original reel, you can now add your clip after the original so it plays sequentially.
Linkedin launches Carousel Posts
From Linkedin – Jake POses (Leading product for video creators and events at Linkedin)
📣 📣 I’m excited to announce carousels: a new way to share a series of swipeable photos and/or videos on Linkedin. 📣 📣
We built carousels to empower creators to share knowledge in a more visual way to inform, inspire and connect with their followers on LinkedIn.
Swipe through my quick carousel to learn more, including when we’ll roll this out to creators across LinkedIn.
As you know, we LOVE hearing your feedback so we can keep improving LinkedIn. Let me know what you think in the comments.
Facebook Feeds Experience – New
Today, Mark Zuckerberg announced we’re making it easier for you to control what content you see and discover on Facebook. We’re introducing Feeds, a new tab that lets you easily see the most recent posts from your friends, Pages, and groups. You can curate a Favorites list of the friends and Pages you care about most and filter their content in this new tab. We’re also naming the primary tab — the first thing you see when you open the app — Home. Home is the starting point for connection, entertainment, and discovery on Facebook.
YouTube and Shopify – New Shipping Experience
To make it easy for creators to keep doing what they do best, we’ve introduced new tools within YouTube Studio’s ‘Shopping’ tab so that creators can easily manage how their products are tagged and appear across their channel. Additionally, all eligible creators can now access live shopping features like the ability to tag products to a live stream directly from the Live Control Room.
And today, we’re announcing our partnership with Shopify to enable creators and merchants to easily feature their products across their YouTube channels and content. Now eligible creators can link their Shopify store to their YouTube channel in just a few steps.