The Google page experience rolls out this month and this means that search engine optimization will center on the page user experience than ever before.

Google has a 90% share of the search engine market worldwide, we need to ensure that ranking well on the Google search results works for your business. This is how you can get ahead and get more people to your website.

89 % of consumers conduct online research before buying a product.

Google processes 167 billion searches per month.

The top listing in Google organic search – 31% of all traffic/ 24% for #2 and 18% for #3

What does the page experience update mean for your business and website?

The Core Web Vitals are a set of user centric metrics Google will use to measure and quantify page experience. The metrics are meant to indicate how users experience a page. Optimizing them will help you to create a better user experience. #siteimprove

Google rewards websites that are user friendly and provide top quality, relevant content throughout all pages with higher rankings. Page experience is already a part of SEO strategy. Things to look for as flags, pages with high bounce rates and start with those pages first.

The five main factors that Google prioritizes for a website page experience are:

Core Web Vitals

Mobile Friendliness

Safe Browsing

HTTPS

Intrusive interstitial content (minimize) – pop ups / pop up ads / banners/ overlays (interstitials)

Content vs Page Experience

Having the right high quality content still is the best way to get good rankings. Page experience is not replacing content but they must work together. If you want well with great content but the page experience is not so great, then you lose. Both have to work together.

What can Deeg Consulting do to help your website improve your core web vitals?

Improve page load speed – Fast, very fast or else they leave. 40% of visitors leave a website if it takes more than 3 seconds to load.
Review how you use ads and images – Minimize
Optimize for mobile
Audit and update content
Safety, make it safe for visitors
Compare your website with competitors – How is the content, and how do you compare?

Overall the DIY route is affordable but you miss all of these important updates if you do not work with a website professional. Can you afford it? Is it worth it?

Questions? Contact me at www.deegconsulting.com

#credit – Site Improve

Deeg Consulting offers a Core Web Vitals Checklist Service, visit our pricing page for more.

Google Core Web Vitals

What are your business goals? Who is the buyer or buyers you plan to focus on? Have you researched and decided on personas for your buyers? What kind of plan will you pitch to them and what types of mediums will you use?

Business Goals

Increasing brand awareness
Establishing your authority on your topic
Building a loyal community
Attracting more leads and prospects
Building relationships with new customers
Maintaining and improving relationships with existing customers
Improving customer service

Content Marketing Goals

Creation
Consumption
Engagement
Lead Generation
Sales
Review Analytics and research (Audience demographics )
Surveys and social media

What Tools Or Apps do you plan to use?

Website – Google Analytics / Google Ad words/ Google Tag Manager
SEO – Google and Google My Business / other tools
Social Media Platforms – Instagram/ Facebook/ Twitter (based on buyer persona and analytics)
EMail Marketing – Constant Contact, Mail Chimp etc
Referrals
Advertising
Video – You Tube, Oath – AOL and Yahoo – Video advertising solutions – ios and android
Mobile Advertising – Google Ad Mob, Media.net

ROI – What are your parameters for measurement?

Page Views – Number of Views per particular web page or social page. A general idea of how good your content is. Ongoing and always has room for improvement (try new ideas, ask questions instead of just posts, images, video, keep reminders on what worked and try it again, like quotes etc)
Average Time On Page – Indicates if visitors are reading your content or just glancing through it.
Unique Visitors – Shows how many visitors your content attracts. Allows you to determine the size of your audience
Pages Per Session – Indicates an average number of pages, viewed during a single session on your website. This metric helps you to evaluate your interlinking
Page Depth – Demonstrates an average number of pages that users visit per session.
Bounce Rate- Indicates the percentage of users who left a particular page without visiting any other website pages.

#contentparameters #contentcuration #localseo #advertising. Digital Marketing Tips and more with Debra Gibson-Welch of #deegconsulting

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