Digital Marketing|Websites|Content Strategy
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It has been a busy summer. For the last few years, my life has been more famine than feast, and working with clients has been a fantastic experience. I worked on three projects; each one was different, which means I learned how to work with different templates. I also decided to use Gutenberg for new websites.
The first one was www.jladminservices.com an independent virtual administrative services business services with a specialty in construction companies. The template used was www.studiopress.com Agency Pro. Jeannine Warrick had several objectives, the most important being able to reach new potential clients with her new website. That meant that besides the new template SEO was an important factor as well. What do you think of the new website?
The second website was a gift to an organization that needed a digital presence with a website. www.youthislife.org. Founder Mykeisha Wright is one of the hardest working moms in her Athens, Georgia community, juggling being a mom to two sons and spending all of her free time helping families in the Athens community.
The third website was for a former human resources colleague from Macy’s who has moved on to an independent career as a professional human resources consultant. Pete Whitlow’s www.mycareerpartners.com website is a professional site for job seekers who need advice and coaching on their career journey.
The titles vary, Digital Media Manager, Social Media Manager, Social Media Marketing Manager, Digital Marketing . What does a Digital Marketing Manager do ? Digital Marketing covers everything under one umbrella. That means websites social media, content marketing plus social media, SEO etc. Terms are used very loosely and many people make assumptions. What is an average day like? The most visible and discussed in the digital marketing sphere is social media. Social Media Day was launched in 2010 by Mashable to celebrate social media’s impact on global communication. I read an excellent and insightful article The Secret Life of a Social Media Manager written by Shanna Cook on the Business 2 Community site. Shanna detailed her daily duties as a Social Media Manager for her company. What does a Social Media Manager actually do? Do they Tweet all day? Post Facebook messages every hour? Shanna works for a company and has a schedule based on her obligations to her employer. What about an independent owner? What is my day like? Most people do not understand the services we provide or the cost unless we communicate it in a clear and concise manner. Let’s Go!
8:30 AM to 10:00 AM – Freelancers need build clients and a base from scratch, daily. This requires networking, calling, emailing and looking for work online. Not every client is the right fit, sometimes it works out and sometimes it does not. The key to staying ahead, is to cut your losses and move on. In order to ensure I stay on track, I use Track Your Hours
10:00 AM to 11:30 AM – I move on around 10:00 to the reading and learning phase of my day. Reading daily in addition to reading through social media sites like Facebook, Pinterest, Twitter, Instagram is one of the most important parts of the day. Some days I meet with my clients and review their sites or review with them via phone or Zoom these days. I also work on monthly reports for each client to ensure that they have updated information on their brand and their progress.
11:00 AM to 2:30 PM – I review all of my client social media sites, past and present. I add and schedule content on all of my client sites. This is the ‘enlightenment” phase of the day. I go back and start to review and read articles relating to the latest news and information from the web design and social media worlds. I have several favorite sites I review daily . I read all day but one hour of intense reading is great. I read online and off line a selection …Search Engine Watch , Social Media Examiner
7:00 PM to 9:30 PM – I get my news from online sites ( if I am in the car, at it is Sirius XM) BBC News is a favorite. Those intrepid reporters travel to every corner of the earth to report news and information to the world in an unbiased fashion. They bring the world into my car and I appreciate their hard work. I also listen to CNN, Al Jazeera English, NPR on the road. That wraps up my day and I always try to read for at least 5 minutes before closing off for the night.
Contact Debra – Digital Marketing
Based in Atlanta, GA Debra Gibson-Welch is an experienced marketing professional with a history of success in web design, digital marketing, and content creation and strategy. DEEG Consulting offers services to customers in Georgia and across the United States.
Originally from South America, Debra’s background in customer service started with her retail career in New York City. She has worked with multiple retail companies including Chaps Ralph Lauren, The Limited, Macy’s Inc. in New York City and Atlanta. Her expansive business career led to travels to different retailers all over the United States and Puerto Rico, including New England, Texas and California.
Her background in customer service and business combined with expertise in diverse subject areas led Debra to launch DEEG Consulting in 2013. Debra holds a degree in Marketing and International Trade from the Fashion Institute of Technology and a Certification in Web Design from Emory University.
Education and Certifications
Debra Gibson-Welch
Contact Debra
I was pleased to be nominated for this interview by hair stylist extraordinare Monti “Hotloks” Morris who has been my stylist for the last 8 years in Atlanta. Diane my contact at Voyage Atlanta was wonderful, patient and kind. Thank you Voyage!
