Deeg Consulting offers a wide range of services from Website Development to General Administrative Services in partnership with JL Administrative Services
Link to our Services Page for more information
Services
Deeg Consulting
Linkedin Marketing with Debra
Why is Linkedin Marketing important for you?
Why ?
3 people are hired through Linkedin every minute
There are 660 million members on Linkedin
The most Linkedin traffic is from the US
27% of adults in the US use Linkedin
Remote jobs increased 2.5x from March to Oct 2020
This coaching session will cover ways to ensure that you are seen and contacted by prospective companies or clients on Linkedin.
Your approach to marketing yourself
How to manage and strategize your social sharing
Groups
Bio writing tips
Research your bio
Tips for resume/Linkedin bios
How to engage with your Linkedin audience
Linkedin Business Page
https://marketing-for-business-with-debra.teachable.com/?preview=logged_out
3/15/21 – Fiona’s Handcrafted Soaps
I love all of my clients and I have been privileged to work with some of the best and most talented people in the world. Vanessa Garrett the creator and owner of Fiona’s Handcrafted Soaps are truly in a creative class of her own. Her small-batch artisan soaps are all-natural and delicious and beautiful in appearance. I just can’t use them for a bath, they are just so pretty. I was fortunate enough to help Vanessa move her creative side to design a website for her growing business. It was a pleasure working with her, she knows her business, understands her market and clientele, and works hard to make those amazing creations. Check out her website and support a super female-run small business. The results are sweet indeed.
#website by #deegconsulting.
What’s New – Deeg Consulting 2021
There has been much chatter about self-care over the last few years, and the focus is on relaxation and making our lives stress and hassle-free. For a business owner like me personally, self-care is about building a business in its seven years. It has been challenging every year, but thanks to a supportive spouse, I have hung on financially and mentally. I am grateful to be here to write this story today still as an independent business. Covid, for me, had so many silver linings, and one of them was being able to think about ways to maximize and monetize a business from home. I have made some crucial additions in the first half of this year, and I am ready to continue to move forward with some new tools in hand. I added ECommerce to the website to give people more options on payments and review my payment structure this year. I also started a YouTube channel Simple Home Cocktails to showcase one of my hobbies, making some cocktails at home. And after a year of coaching and teaching via Zoom, I am now offering an assortment of Teachable classes. You can sign up here and suggest class options as well.
I look forward to hearing from you; send your feedback and let me know if you like the cocktails! Best wishes to your business year!
Deeg Consulting – Marketing and Communications
Simple Home Cocktails
https://www.youtube.com/channel/UChM06X-Mi8XBmNj3Q4NVuTA/videos
Initially, 2021 was off to a slow start for me. Sometimes we need to take some time to rest and start again. In mid-January, my husband reminded me years ago I had a blog, and one of my main focus areas was cocktails. I was one of the early bloggers on the Blogger platform, remember Blogger? We were way ahead of the bloggers of today, and in some ways, we were too early. Many of us missed the explosion of blogs when it finally happened. We were older and bigger responsibilities were taking us away from blogging. During that period, I also developed an early blog on WordPress, and one menu tab was devoted to all of my cocktails recipes from my old blog.
In January, my husband suggested to me that I move some of my cocktail recipes to YouTube and take a look at the advertising options on the channel. After a reluctant start, I quickly started planning my recipes and, with my daughter and husband, started recording in late January. Cocktails and recipes are easy for me. West Indians and Guyanese have an easy affinity with cocktails growing up in the tropics in countries and islands dominated by the sugar trade and rum. Rum drinking, beer, and cocktail drinking are a national pastime
We drink on Saturdays, at cricket games, to celebrate a new home; a splash of rum outside the door and inside the house is mandatory. So my love of cocktails comes naturally. I also wanted to make sure that my cocktails are “simple.” I want to make something quickly; long recipes are tedious and require too many ingredients. So the name of my channel? “Simple Home Cocktails.”
Take a look, subscribe, send suggestions and feedback. Let me know if there is something I can do for you. Enjoy!
PWA’s – Boost Mobile Marketing with Deeg Consulting
I was excited after reading an article in Elegant Themes about PWA’s and immediately started testing and using one of the applications on the market today. WPA’s will be big for small businesses this year.
One of the big trends this year in tech is Progressive Web Apps. They are fantastic for increasing mobile marketing especially with our current challenges during the Covid-19 crisis.
They help to increase Brand Awareness, improve user engagement, deliver exclusive, brand-specific content and functionality. They make your brand more widely available and of course, have a permanent spot on a customer’s phone would be someone we would all like to be.
A PWA is a web-based application that is built with web development languages like HTML or CSS. It’s not a mobile app though it could be considered a type of website. They can function offline and allow users to receive push notifications and install an icon on their home screen. They can function across mobile browsers
They don’t have to be downloaded from the Google Play Store or the app store. The PWA can be installed on a browser or desktop via the browser itself. You can navigate to the site via your browser to get the functionality.
PWA’s can work on desktop or mobile browsers. So if you still want to use a desktop browser or desktop via the browser itself.
Data and storage issues are not issues with the progressive web apps.
One great plus that it is not just about the shopping experience or a one-time experience. PWA’s can be used for interaction beyond shopping, such as content sharing, updates on the latest products, and other incentives (less email or newsletters). This provides tremendous potential beyond just one shopping experience.
It’s on your client’s and customers’ phones 24/7, wherever they go. Users can read your content and even share it at any time.
Brand awareness is improved using PWA’s. You can tweak your application to suit customer needs, send notifications and keep your brand focus consistent with users.
Retention and engagement – Adding the application help you to motivate and engage long time customers and gain new ones.
Examples of current PWAs are
Starbucks
Forbes
BMW
Spotify
Uber
Contact Debra for information and pricing for installation
Credit: Elegant Themes
Debra Gibson-Welch of Deeg Consulting
Based in Atlanta, GA Debra Gibson-Welch is an experienced marketing professional with a history of success in web design, digital marketing, and content creation and strategy. DEEG Consulting offers services to customers in Georgia and across the United States.
Originally from South America, Debra’s background in customer service started with her retail career in New York City. She has worked with multiple retail companies including Chaps Ralph Lauren, The Limited, Macy’s Inc. in New York City and Atlanta. Her expansive business career led to travels to different retailers all over the United States and Puerto Rico, including New England, Texas and California.
Her background in customer service and business combined with expertise in diverse subject areas led Debra to launch DEEG Consulting in 2013. Debra holds a degree in Marketing and International Trade from the Fashion Institute of Technology and a Certification in Web Design from Emory University.
Learn more about the founder of #deegconsulting and how she continues to move forward #debragibsonwelch #digitalmarketing
Education and Certifications
Debra Gibson-Welch
Contact Debra
Digital Marketing
The titles vary, Digital Media Manager, Social Media Manager, Social Media Marketing Manager, Digital Marketing . What does a Digital Marketing Manager do ? Digital Marketing covers everything under one umbrella. That means websites social media, content marketing plus social media, SEO etc. Terms are used very loosely and many people make assumptions. What is an average day like? The most visible and discussed in the digital marketing sphere is social media. Social Media Day was launched in 2010 by Mashable to celebrate social media’s impact on global communication. I read an excellent and insightful article The Secret Life of a Social Media Manager written by Shanna Cook on the Business 2 Community site. Shanna detailed her daily duties as a Social Media Manager for her company. What does a Social Media Manager actually do? Do they Tweet all day? Post Facebook messages every hour? Shanna works for a company and has a schedule based on her obligations to her employer. What about an independent owner? What is my day like? Most people do not understand the services we provide or the cost unless we communicate it in a clear and concise manner. Let’s Go!
- 5:30 AM – Wake up Time – Depends on the day, it may be exercise or I start with my Facebook feeds, personal and professional. Twitter is very popular with many social media managers but Facebook is my last and first read every day.
- I read the feeds from Business Insider , We Are Social Media , Search Engine Watch, The Washington Post The Wall Street Journal, Forbes, ESPN, LA Times, Fast Company and Huffington Post
- I love the Business section of the NY Times because of Adam Bryant My feed is set to post articles in Web Design and Social Media along with news outlets all over the world. I read in English and read some stories in Spanish from Spanish news outlets like to make sure I am not missing anything.
- 6:30 to 8:30 – Breakfast and during breakfast I read The Skimm on my phone. The Skimm provides an excellent summary of the latest news in the US and the world. That is my daily Fix. I sometimes read Flipboard which provides some additional entertainment news.
8:30 AM to 10:00 AM – Freelancers need build clients and a base from scratch, daily. This requires networking, calling, emailing and looking for work online. Not every client is the right fit, sometimes it works out and sometimes it does not. The key to staying ahead, is to cut your losses and move on. In order to ensure I stay on track, I use Track Your Hours
10:00 AM to 11:30 AM – I move on around 10:00 to the reading and learning phase of my day. Reading daily in addition to reading through social media sites like Facebook, Pinterest, Twitter, Instagram is one of the most important parts of the day. Some days I meet with my clients and review their sites or review with them via phone or Zoom these days. I also work on monthly reports for each client to ensure that they have updated information on their brand and their progress.
11:00 AM to 2:30 PM – I review all of my client social media sites, past and present. I add and schedule content on all of my client sites. This is the ‘enlightenment” phase of the day. I go back and start to review and read articles relating to the latest news and information from the web design and social media worlds. I have several favorite sites I review daily . I read all day but one hour of intense reading is great. I read online and off line a selection …Search Engine Watch , Social Media Examiner
7:00 PM to 9:30 PM – I get my news from online sites ( if I am in the car, at it is Sirius XM) BBC News is a favorite. Those intrepid reporters travel to every corner of the earth to report news and information to the world in an unbiased fashion. They bring the world into my car and I appreciate their hard work. I also listen to CNN, Al Jazeera English, NPR on the road. That wraps up my day and I always try to read for at least 5 minutes before closing off for the night.
The average day of a #digitalmanager? Not as #exciting as you might think! #deegconsulting #debragibsonwelch
Contact Debra – Digital Marketing
Voyage ATL 2019 Profile
I was pleased to be nominated for this interview by hair stylist extraordinare Monti “Hotloks” Morris who has been my stylist for the last 8 years in Atlanta. Diane my contact at Voyage Atlanta was wonderful, patient and kind. Thank you Voyage!
Deeg Consulting Web Development – Summer 20
It has been a busy summer. For the last few years, my life has been more famine than feast, and working with clients has been a fantastic experience. I worked on three projects; each one was different, which means I learned how to work with different templates. I also decided to use Gutenberg for new websites.
JL Administrative Services LLC.
The first one was www.jladminservices.com an independent virtual administrative services business services with a specialty in construction companies. The template used was www.studiopress.com Agency Pro. Jeannine Warrick had several objectives, the most important being able to reach new potential clients with her new website. That meant that besides the new template SEO was an important factor as well. What do you think of the new website?
Youth is Life, Athens
The second website was a gift to an organization that needed a digital presence with a website. www.youthislife.org. Founder Mykeisha Wright is one of the hardest working moms in her Athens, Georgia community, juggling being a mom to two sons and spending all of her free time helping families in the Athens community.
My Career Partners
The third website was for a former human resources colleague from Macy’s who has moved on to an independent career as a professional human resources consultant. Pete Whitlow’s www.mycareerpartners.com website is a professional site for job seekers who need advice and coaching on their career journey.
Shop Small All Season Long – PiHi Alliance
Deeg Consulting is proud to be a part of “Shop Small All Season Long” with The Piedmont Heights Business Alliance “PiHi Alliance
From PiHi
TODAY IS THE DAY! It’s time to come kick it with the whole community. Get up, get out, and #ShopSmall with our 27 members. We’ll see you there! 
Piedmont Heights Civic Association, ATL NPU-F idealDESIGN,inc
#SmallBizSat
#ShopSmallATL
#CityofAtlanta
#AmexSBSChampion
#BackedbyAMEX
#smallbusinessesmatter
#creativeloafing
#AtlantaMainStreet