Deeg Consulting

Digital Marketing|Websites|Content Strategy

Deeg Consulting

Deeg Consulting – A Marketing Agency, depuis 2013

Deeg Consulting is a digital marketing agency providing business services and solutions to national and international companies. We are a full-fledged digital marketing agency, offering everything from website development, design, and maintenance to blogs and content writing to social media marketing–start to finish.

Our goal is to help our clients reach their customers in an effective way that is simple, fast, and affordable. It’s not enough to have a great product or service; you need people to know about it too.

Our communications and marketing solutions will help brands connect with their customers in a way they can’t do independently. We specialize in brand management and email marketing campaigns that help you build loyalty through engaging content and regular contact with your audience.

Social Media – Strategy | Design | Copywriting | Analysis – We cover our clients’ needs.

Services

Snapshot

Graphic and Print Design

Website Development, Design, and maintenance.

Blogs and Content Writing

Social Media Marketing – start to finish

Google Advertising

Video Marketing

Logo Design

SEO Management

Brand Management 

Website Hosting

Performance Marketing – Hubspot certified

CRM and Loyalty Consulting – Get a loyalty program started for your business

Website Design and Development

Website development and design in the following content management systems

  • WordPress
  • Squarespace
  • Wix
  • Shopify
  • ECommerce
  • Google websites
  • Website updates /content updates
  • Website maintenance
  • Backups and Plugin Maintenance

Social Media Marketing and Management

  • Strategy and content development
  • Content calendars
  • Schedule Posts
  • Drive engagement
  • Create brand conversations
  • Provide reporting
  • Training for platforms (Facebook, Instagram, Pinterest, Linkedin, Twitter)

Digital Marketing

  • Google My Business/Analytics
  • Search Engine Optimization
  • Google Analytics and SEM
  • Rank Math and Yoast SEO for WordPress websites installation and maintenance

Training and Coaching

  • Training with Teachable
  • Linkedin Marketing
  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Google My Business

Pricing

Websites 1,500 to 5,000 K or more, depending on the complexity of the build.

Maintenance – $65 an hour

A monthly maintenance flex plan is available depending on the level of work required.

Social Media – starting at $350 a month, depending on platforms.

SEO – Local Google Business Profile, Google Analytics, and Reports – Starting at $200.00

General Administrative Services, in partnership with JL Administrative Services

  • Calendar and Schedule Management
  • Drafting Emails and Correspondences
  • Customer Support Management
  • Data Entry
  • Email Management
  • Database Maintenance
  • Lead Management
  • Respond to Social Media and Customer Review Site Postings

Link to JL Administrative Services LLC.Contact Debra – Make an appointment

Debra Gibson-Welch

Atlanta, GA

732-568-1499

debragw@deegconsulting.com

My Ultimate Small Business Black Book

This past week I realized that I have a massive black book of formidable small and medium-sized businesses. They help to make my life and the lives of their customers better in multiple ways. I wanted to lift all of them up at the same time and I didn’t have a repository or a way to share their information. This blog post was born for myself and for readers. These are the go-to folks for everything from beauty to marketing research to clothing and more. I am going to keep adding names and information as I remember, so this list will continue to grow. Top-notch service, venerable reputations and they can always use another customer to keep their businesses alive. Welcome to my ultimate black book. It was time to share my secret weapons.

Education

Kumon Atlanta Piedmont Park

Bridging Gap

Clothing with a purpose

Sankofayah

State of Mind NYC

Natural soaps with a creative twist

Fiona’s Handcrafted Soaps

The Sunscreen for us by us

Blackgirl Sunscreen

Eyebrows – Microblading

Sacha Sabio

The Make Up

Fashion Fair is back better than ever

Bobbi Brown – The Balm

Ami Cole – The Lip Oil

Violette.fr – The Eyes

The Elixir Hydration System by Full Monty Natural Haircare – Best oil combination for natural hair, I have been using it for years. Small batches, pure oils.

The Natural Wellness Maven

Heal Thyself Atlanta

Candles

Jack Be Nimble Candles

Fleurty Wick

Alcohol Infused desserts and exquisite french pastries

Delights By Dawn

My British and Commonwealth Food and Sweets Fix

The friendliest team around and all of my favorite, teas, snacks, and more are here. The Queen’s Pantry

The Australian Bakery

It’s the hot cross buns for me! The Australian Bakery

Guyanese and West Indian Food and More

Georgetown Market

The Best Bread

Osono Bread

Pies and Cakes

The Cake Hags

The Little Pie Company – They ship nationwide.

Best take out gourmet meals and more

The Buttery ATL is simply amazing

Spices, a scientist at work

Southern Roots Spice Shop

Tea

Just Add Honey

Ice Cream and Gelato and Pops

Voga Gelato

Queen of Cream

Paolo’s

King of Pops

Macarons

St Germain Bakery

Doughnuts

Five Daughters Bakery

Revolution Doughnuts

Sublime Doughnuts

Honey

Noble Honey

Protein (delicious)

Tejari Protein

Zoom Zumba

Zumba with Judith Aceves

Best “Ballet Barre” and Ballet

Tada

The Personal Trainer

Melody Marie

The Gym

Ultimate Bodies by Carlos

Group Workouts

Pretty Girls Sweat

Conflict Managment Solutions

Marshall Duke Consulting – Tabitha Liburd

Psychologist

Let’s Talk Wellness – Nathlie Caldeira Barnwell

The Home Staging Expert

Dandelion Designs

Architecture and Design

Shane Persaud – AKA Studio PC https://www.linkedin.com/in/shane-a-persaud-547b142/

The Realtors

Tracy Abrams Dodson

Christine O Neill

Amanda Rose

Yamilena Romero – New Jersey https://www.bhhs.com/fox-and-roach-realtors-pa301/moorestown/yamilena-lena-romero/cid-3024454

Carlene Winter – New Jersey (central) https://www.remax.com/real-estate-agents/carlene-winter-piscataway-nj/100030628

Mark Ellis – New Jersey https://www.homesnap.com/Mark-Ellis-3

The Production Company

Blue Moon Productions LTD – Atlanta

Content Puppy – North Carolina

The Man for Natural Hair

Monty Hotloks Morris

Public Relations Expert

Betsy Halgager Hughes – BLH Consulting

The Virtual Administrative Assistant that gets it done

JL Administrative Services LLC.

Graphic Design – Logos and more

Jenifer Cooper

Kitty Hart

Shelton Cochran

Mills Art Design

Heck Design Group

Graphic Design and Beyond

David Laufer

AIGA Fellow – Branding, Creative Strategy, and more

The Professional Association for Design

Social Media

The amazing Katey McGarr – New Jersey

Video Editing, Graphic Design

Tasha Smith

Seasoned SEO Pro – Search Engine Optimization

Bobby Kircher – Payaya

Website Development, Custom Sites

Jason McCullough

Global and National Reearch Research, Polls, Focus Groups

Bruce Peoples

Mark Kooyman

Copy / Proofreading and Editing

Luminary Works

The Eyecare Expert

Framed Glenwood Eyecare and Glasses

Wines, Wines and Wines

3 Parks Wine Shop

Lamps, Repairs, Design and Decor

The Lamp Shoppe Atlanta – Restoration, repairs, building lamps, shades, and beautiful antiques

Fluff Antiques – Melissa Sheehan is divine

The Legal Team

Eastbrook Legal

Charity focused on children

Youth Is Life

Photo Studios

Blanc Studio West

Photographers

Rachel M Studios

Atlanta Builders

WilliamMark Designs

Food Blogs

Biscuits and Burlap

Nigella.com

The Ultimate Website Checklist

You have a new website, everything looks great, and then suddenly, one thing stops working, then two, then three. Why? Because you did not ask for or get a review of the ultimate website checklist with your web developer. A full review of what was done to protect your website should be one of the requirements at the end of the website building process, and now it is a part of my service offerings for businesses that may not have had this service for their websites. My top 25 checklist includes a site check on everything from security to site speed to SEO.

My 25-item checklist before launching a website can be used as a maintenance checklist for completed websites. Either way, these items must be done to ensure your website is easy to find, secure, and ready for visitors worldwide. Must do and must have the best practices before you take off!

Time frame 1 – 2 weeks

2022 to 2023 – Business Goals

As we get ready to close out 2022, I’m always curious to hear what other people’s business goals are for 2023.

I have a few of my own:

-My current clients—I want to continue providing them with outstanding and consistent service. Please don’t forget to thank them, send a note or card, or give them something thoughtful for the holidays! It’s so easy to let things slide, but it’s important to stay in touch with your customers and show that you appreciate their business.

-Work on my portfolio and resume. Make sure everything is up to date and functioning well—hosting? Domain?—so that I can easily refer back when needed. It’s also a good idea to revisit these items every quarter or so just in case anything changes!

-Network in new areas and join new organizations. It never hurts to expand your contacts, and there are always people who can benefit from what you offer!

-Volunteer and give back in our communities by doing things like volunteering at local events or giving back time at shelters/food banks/other places where people need help. Service counts!

Remember – Be kind.

Debra Gibson-Welch of Deeg Consulting

Hair by https://www.facebook.com/thefullmontinaturalites/ Photography by https://lennadavisphotography.com/ Debra Gibson-Welch of Deeg Consulting

Based in Atlanta, GA  Debra Gibson-Welch is an experienced marketing professional with a history of success in web design,  digital marketing, and content creation and strategy. DEEG Consulting offers services to customers in Georgia and across the United States.

Originally from South America,  Debra’s background in customer service started with her retail career in New York City. She has worked with multiple retail companies including Chaps Ralph Lauren, The Limited, Macy’s Inc. in New York City and Atlanta.  Her expansive business career led to travels to different retailers all over the United States and Puerto Rico, including New England, Texas and California.

Her background in customer service and business combined with expertise in diverse subject areas led Debra to launch DEEG Consulting in 2013.  Debra holds a degree in Marketing and International Trade from the Fashion Institute of Technology and a Certification in Web Design from Emory University.

Learn more about the founder of #deegconsulting and how she continues to move forward #debragibsonwelch #digitalmarketing
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Education and Certifications

Debra Gibson-Welch

Education

Contact Debra

Content

10 Things About Me

What time do I wake up – 6 am

The first thing I do in the morning – Take my first sip from my one-gallon bottle of water and then a glass of black coffee with lemon. Then, I head to the Ultimate Bodies by Carlos gym, where I train with Melody Melton twice weekly at 7 am. She helps to keep my body and mental health in the best shape they can be.

Breakfast – same thing for years, yogurt with oats, blueberries, figs, nuts, and other good stuff with coffee or tea. Why change if I love it? I eat three meals each day, fewer carbs, more water, and more vegetables.

Best habit – Being positive with people; no one would ever guess I am having a bad day because that is not what I like to present myself to people. Why spoil their day?

Worst habit – I need to give people more time to relax; I like to be everywhere on time and get everything right.

How Covid changed my routine – I worked from home already and just kept doing that. I became a bit of a recluse, so I realized I had to get out and socialize more; it has been a learning experience just getting out of the house again. My home became a sanctuary, my family, and my plants, and I loved it.

Productivity tools – Writing, I am using the Artist’s Way as a guide, so I try to write my three pages almost every day. Lists, I write my week on a prominent artist’s pad that sits on my desk every Sunday. I plan out the week making notes for each day. Then I try to stick to that list every day. It helps me to clear my head on Sunday and try to start the week fresh. I also have my pocket-sized Franklin Planner, I have been using it for over 20 years, and it keeps me grounded. Tech tools, I use Slack and Basecamp for projects and communication. I have a Start Me app in my Chrome browser to keep all of my notes, most important sites, and more with me 24/7. I use the Big Monthly Calendar for primary clients, an annual calendar. I use one per client. I use Teachable for clients and Microsoft OAS for presentations. Motto, as Shaq says. “Keep your head down; keep building.”

Three words to define this new year – Health. Family. Work

The last thing I do at night – Watch a show on my tablet on Prime first (Danish, French, and English series are my favorites) and then read; that gets me to sleep very quickly. Reading became hard the last few years, but I have returned to it, and It feels great. I sketch sometimes, too; that is a treat.

Bed time – 10:00pm

Website and Digital Marketing Services

Deeg Consulting offers a wide range of services from Website Development to General Administrative Services in partnership with JL Administrative Services

Graphic and Print Design

Website Development, Design, and maintenance.

Blogs and Content Writing

Social Media Marketing – start to finish

Google Advertising

Video Marketing

Logo Design

SEO Management

Brand Management 

Website Hosting

Performance Marketing – Hubspot certified

CRM and Loyalty Consulting – Get a loyalty program started for your business

Link to our Services Page for more information

How does having a website impact your business success?

How does having a website impact your business success?  Let’s look at a success story for a small business entrepreneur.

Why do you need a website?

Less than 64% of small businesses have a website. 70-80% of people research a company online before visiting it or making a purchase. 58% of small businesses without websites plan to create one in 2019. 94% of small business websites are mobile-friendly.

81 percent of U.S. small businesses say that a website has helped to grow their business. With a website, you can reach a greater number of potential customers and opportunities. #verisign

79% of entrepreneurs with a business website expect to grow at least 25% in the next three to five years, compared to 64% of those without a site. #topdigital

30% of small businesses with a web presence generate more than 25% of their revenue online. #topdigital

The U.S. is expecting to have 300 million online shoppers by 2023. That’s 91% of the entire country’s population! Statista

2021 Small Business Website Statistics – Reasons for Not Having a Website – #topdigital


35% of small business believe they are too small to have a website

31% of small business use social media instead of having a website

26% of small business believe their customers are not online

25% of small business lack technical knowledge

23% of small business believe it is not relevant to their business or industry

22% of small business lack human and financial resources

21% of small business use a mobile app instead of a website

19% of small business owners never got around to it

11% of small business don’t see value in it

How did this small business change its formula for success

Fiona’s Handcrafted Soaps CA

I was introduced to Fiona Garrett years ago by a mutual friend. She lived in Vancouver, British Columbia, and I lived in Atlanta. Fast forward two years ago, and our mutual friend shared on Facebook that Vanessa had a thriving business making artisanal soaps which she sold locally through her Facebook page, direct referrals, local markets, and other distributors in Vancouver. Her brand name is Fiona’s Handcrafted Soaps CA. She started making soaps for a personal reason. Her mother had been diagnosed with breast cancer, and she needed a milder alternative to the harsh soaps available on the market. Besides being made with natural ingredients, they are almost too beautiful to use. The soaps are visually stunning,  individually handcrafted, they smell delicious and come in the most unusual flavors, like Bourbon, Beer, Hot Chocolate and Marshmallows and Bubble Tea! Each one is a stunning little masterpiece made for your bathroom and pleasure at home. But she did not have a website, but she knew it was the next step for business growth.

Together, we set out to create something that she could use to reach new audiences worldwide.  For more than three months, we worked together creating, changing, and perfecting a Woo Commerce website for Vanessa. She chose WordPress Studio Press Refined Child Theme, and I got to work. Vanessa hired an excellent freelance photographer HyeJun to take the stunning images now on display on the website, and after some hiccups (getting international shipping and credit card payments takes time and patience).   Fiona launched the website earlier this year.

How has her business changed since having the website?

  • The potential to reach almost 4.54 billion people, 59% of the global population who use the internet, and more are getting online. Her business would have been invisible to those people.
  • Adding the website made it easier for customers to find Fiona’s Handcrafted Soaps. Getting more customers is always the number one goal, and she can reach people worldwide. The brand exposure is enormous.
  • Social media is excellent, but having the website gave Fiona flexibility and branding she could not get with social media platforms. Now people worldwide have a chance to see, buy and make purchasing decisions—Fiona established her place in the beauty industry with her website.
  • SEO – Enhanced SEO, including Google My Business and Google Analytics and Rank Math, and ads put her website information out to people who may be searching locally in Canada and internationally for soaps and unique creations. Using specific keywords helps to boost her ranking in search.
  • Smush – Large images load faster for customers and helps to make purchases more manageable. Having a platform to showcase the products makes a big difference.  
  • Payments / Woo Commerce – Put direct, credit card payment flexibility
  • Shipping – She can now ship products worldwide and sell locally as well.
  • Customers can order and connect with her via the website for special requests and more. The website makes it easier for customers to contact her.
  • Family, customers, and friends can now refer potential customers to the website to purchase products, and they can do that any time of the day or night. That is the difference a website makes.
  • Having excellent products and great photography makes web development look great.

Happily, I can report that Fiona has seen about a 60% increase in business with her website. That number speaks for itself. Get a website today.

Thank you Fiona, for your time and hard work getting your website completed! She is ready to take on the world.

Deeg Consulting – What my services can do for you

I offer several options for high-quality websites from basic to e-commerce at competitive prices and quick delivery schedules, find my pricing page here Questions, comments, or information about building a website and more contact me at deeg consulting.

How many hours does it take to build a website?

How Many Hours It Takes To Build A Website

Essential Web Design Considerations for 2021. Why you need one and why you need to hire a professional

Essential Web Design Considerations for 2021
You’ll want to aim for your pages in three seconds or less. That’s because many visitors will abandon your site if it hasn’t loaded within three seconds. But obviously, the lower you can get that number, the better.

Every second matters; if your site doesn’t load in four seconds or less, 25% of those who navigated to your site will have left.

39% of visitors will stop engaging with a website if images won’t load or take too long to load.

It takes only about 50 milliseconds (that’s 0.05 seconds!) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.

If given 15 minutes to consume content, two-thirds of people would instead read something beautifully designed than something plain.

It takes 6 seconds for a user’s eyes to land on the area of a website that most influences their first impression.

Users spend an average of 94 seconds looking at a website’s main image.

Users spend an average of 59 seconds looking at a website’s written content.

38% of visitors will stop engaging with a website if the content or layout is unattractive.

57% of internet users say they won’t recommend a business with a poorly designed website on mobile. #topdigital

We all have to be budget-conscious when running a business. The time invested in building that business is essential. Hours lost to preparing content, writing blogs, sending emails, and designing your website can never be replaced. The mental effort to grab everything and do it all is tempting, but in the long run, a thankless and often frustrating task for business owners. Build slowly, start with the website first, of course, and then add social media. Social media always seems to be the “easy” one for new business owners. It is the hardest one. It is relentless, frustrating, and the rewards are, at best, these days,  negligible unless you have invested in ads. It takes a small business owner about 35 hours each week to work in a dedicated daily routine on their social media. It seems too much to hire an expert to do it, but it is worth it in the long run. The research content, write blogs (4 to 5 hours), schedule and post your business information, and run ads. It is challenging work and requires creativity, persistence, and optimism.  Social media is branding, marketing, not sales. Be consistent, and it will pay off over the long haul. Once again, in the long haul, there is no magic trick to social media.

If built by a web developer, website builds average between 200 to 2,000 hours, depending on the size and scope of the client request.

 If a business owner is building a website, it will take them about 400 hours or about 20 weeks to build a 6 to an 8-page website with all of the bells and whistles. An e-commerce website would be even more.

That would include:

For the web developer – based on project scope, experience level, and quality expectations

What drives development time: (from #impact)

  • Number of unique page templates
  • Sections per page
  • Content moving
  • Features – Front-End
  • Features – Backend

Quality expectations from a web developer would include (from #impact)

  • Easy maintenance
  • Easy backend navigation – training is usually a part of this for the client.
  • Fast and smooth animations
  • Optimization on all browsers and devices
  • Website page loading instantly
  • Perfect alignment, and spacing of the elements on the website.

Theme Customization

Home – 10 hours plus – 3 to 5 sections, plus a header and footer  (subject to change based on customization). A single section without special features takes about 1 to 2 hours.

Front End features – Sliders/Parallax/ animations and trendy web design add ons.  2 to 8 hours. A custom scroll is 1 to 2 hours.

Back End features – Event calendar (8 hours), Premium themes (8 hours), user roles (4 to 16 hours)

Woo Commerce (8 to 16 hours avg) – Most projects could take up to 20 hours for customization and adding additional features.

Services – 6 hours plus

Blog page – 6 hours plus

Blog post – 4 hours plus

Contact Us – 4 hours plus

Content moving – 15 minutes to 20 minutes per page. / 6 hours per 20 pages

Factors to calculate

Overall – hourly rate, # of unique page templates, # of pages to be moved.

Front End Features – custom responsive menu, sliders, pop-ups, custom scroll and scrolling effects, custom animations, background video, parallax per page, AJAX load more, AXJ filter forms

Backend features – woo-commerce, event calendar, WPML, premium theme, user roles, groups.

It takes time and hard work to develop quality websites for clients. If you have questions or comments or need a quote for a website or digital marketing, feel free to contact me at any time!

 Credit: Impact

Disclaimers

  • This focuses on a WordPress project. (Expect about 10 hours less for Wix or Squarespace)
  • Design, SEO, content creation, social media are factors that add time to the project and cost more. Add 30 hours.
  • These hours assume no scope creep (client requests and content from the client are on time as per the project). Add 25 to 30 hours for scope creep.
  • Estimated hours are internal quality assurance that works and not a first revision (scope creep). I allow three modifications for clients.
  • No cost is involved here, just time and how that may then affect cost.

Why hire Deeg Consulting – What I do for you.

I offer several options for high-quality websites from basic to e-commerce at competitive prices and quick delivery schedules, find my pricing page here. I am available to answer your questions and concerns. Contact me at deeg consulting.