The titles vary, Digital Media Manager, Social Media Manager, Social Media Marketing Manager, Digital Marketing . What does a Digital Marketing Manager do ? Digital Marketing covers everything under one umbrella. That means websites social media, content marketing plus social media, SEO etc. Terms are used very loosely and many people make assumptions. What is an average day like? The most visible and discussed in the digital marketing sphere is social media. Social Media Day was launched in 2010 by Mashable to celebrate social media’s impact on global communication. I read an excellent and insightful article The Secret Life of a Social Media Manager written by Shanna Cook on the Business 2 Community site. Shanna detailed her daily duties as a Social Media Manager for her company. What does a Social Media Manager actually do? Do they Tweet all day? Post Facebook messages every hour? Shanna works for a company and has a schedule based on her obligations to her employer. What about an independent owner? What is my day like? Most people do not understand the services we provide or the cost unless we communicate it in a clear and concise manner. Let’s Go!
- 5:30 AM – Wake up Time – Depends on the day, it may be exercise or I start with my Facebook feeds, personal and professional. Twitter is very popular with many social media managers but Facebook is my last and first read every day.
- I read the feeds from Business Insider , We Are Social Media , Search Engine Watch, The Washington Post The Wall Street Journal, Forbes, ESPN, LA Times, Fast Company and Huffington Post
- I love the Business section of the NY Times because of Adam Bryant My feed is set to post articles in Web Design and Social Media along with news outlets all over the world. I read in English and read some stories in Spanish from Spanish news outlets like to make sure I am not missing anything.
- 6:30 to 8:30 – Breakfast and during breakfast I read The Skimm on my phone. The Skimm provides an excellent summary of the latest news in the US and the world. That is my daily Fix. I sometimes read Flipboard which provides some additional entertainment news.
8:30 AM to 10:00 AM – Freelancers need build clients and a base from scratch, daily. This requires networking, calling, emailing and looking for work online. Not every client is the right fit, sometimes it works out and sometimes it does not. The key to staying ahead, is to cut your losses and move on. In order to ensure I stay on track, I use Track Your Hours
10:00 AM to 11:30 AM – I move on around 10:00 to the reading and learning phase of my day. Reading daily in addition to reading through social media sites like Facebook, Pinterest, Twitter, Instagram is one of the most important parts of the day. Some days I meet with my clients and review their sites or review with them via phone or Zoom these days. I also work on monthly reports for each client to ensure that they have updated information on their brand and their progress.
11:00 AM to 2:30 PM – I review all of my client social media sites, past and present. I add and schedule content on all of my client sites. This is the ‘enlightenment” phase of the day. I go back and start to review and read articles relating to the latest news and information from the web design and social media worlds. I have several favorite sites I review daily . I read all day but one hour of intense reading is great. I read online and off line a selection …Search Engine Watch , Social Media Examiner
7:00 PM to 9:30 PM – I get my news from online sites ( if I am in the car, at it is Sirius XM) BBC News is a favorite. Those intrepid reporters travel to every corner of the earth to report news and information to the world in an unbiased fashion. They bring the world into my car and I appreciate their hard work. I also listen to CNN, Al Jazeera English, NPR on the road. That wraps up my day and I always try to read for at least 5 minutes before closing off for the night.
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