Deeg Consulting Website Mid-Year Case Study (2026)

Pittsburgh Yards – Deeg Consulting Client since 2023

Agency Impact Snapshot: Top 3 Performance Wins

• 1. Explosive Multi-Channel Reach at $0 Ad Spend: Deeg Consulting translated 1,522.50 hours of full-service strategy and operations into 33,793 unique website users, 166.3K digital web interactions, and 346.27K peak monthly social impressions—scaling visibility entirely through organic digital channels.
• 2. Macro Social Scaling (+27% Followers, +84% Interactions): Full-service content execution drove a 27% overall increase in social followers and an 84% surge in active customer interactions, backed by a 42% expansion in published content. Top performers—including the Ideal Barber Repost Reel (981 views) and Southside Trail Ribbon Cutting (598 views)—bridged the physical property directly to cultural conversation.
• 3. Hyper-Local Foot-Traffic & Sales Pipeline Engine: Engineered local search strategies that generated 7,800+ direct customer actions on Google Business Profile (including 2,800 driving direction requests and 4,000 web clicks), while routing 1,300+ qualified sessions directly to leasing and application pages to drive campus occupancy goals.

Client Anchor: Pittsburgh Yards®

Scope: Full-Service Marketing, Digital Communications, Search Engine Optimization (SEO), and Community Ecosystem Engagement

Operational Investment: 1,522.50 Cumulative Team Hours (Jan–Jun 2026)

Client Overview & The Challenge

Pittsburgh Yards® is a 15-acre, commercial development and entrepreneurial hub situated directly along the Atlanta Beltline Southside Trail. The client’s strategic goal for H1 2026 was clear: convert regional foot traffic, earned media coverage, and major metropolitan activations into a high-converting digital pipeline to fill available coworking memberships, Maker Spaces, and Container Courtyard retail units toward a 100% campus occupancy objective.

Deeg Consulting was retained to deliver end-to-end marketing operations—combining real-time event coverage, earned media amplification, Google Business Profile management, email marketing, and advanced search engine optimization.

We deployed our signature Earned → Owned → Sustained framework to maximize ROI across every client touchpoint:

[Earned Media / Event Moment]
[Owned Channel Amplification within 48-72 Hours]
[Sustained SEO Digital Asset Ranking on Google]

1. Integrated Multi-Channel Management: Executed synchronized communications across 10+ social platforms, MailChimp email broadcasts, Google Business Profile listings, and custom Bitly attribution tracking links[cite: 2, 3, 21, 22].
2. Search Engine & Social Indexing Dominance: Pioneered early adoption of Google Search Console’s “Platform Properties,” turning client social media posts into permanent, zero-cost Google Search engine listings.
3. Full-Service Operational Execution: Beyond posting, our team monitored web analytics, reviewed and responded to Google reviews daily, developed custom event wayfinding guides, and managed on-site media capture during major Atlanta events[cite: 2, 25].

Top 10 Accomplishments & Quantified Wins

1. Captured 33.8K Total Website Users: Generated 33,793 total users (29,777 brand-new visitors) and 166,318 digital interactions across Google Analytics 4 in six months.
2. Surged Social Growth (+27% Followers, +84% Interactions): Expanded the audience across all social networks with an 84% MoM surge in consumer interactions and a 27% increase in total followers, fueled by a 42% increase in published content.
3. Delivered 7,800+ Direct Local Search Conversions: Drove 4,000 website clicks, 2,800 physical driving direction requests, and 1,100 direct phone calls via Google Business Profile.
4. Achieved 346K+ Social Impressions in June: Capitalized on the Atlanta Beltline Fest and Southside Trail Ribbon Cutting to generate explosive monthly reach.
5. Earned $15K–$20K Broadcast PR Value: Hosted a live May 1st Media Day with Fox 5 Good Day Atlanta, putting Container Courtyard small businesses on citywide television.
6. Algorithmic Validation on Google Maps AI: Earned an unprompted designation as “Best for Community-Led Entrepreneurship” on Google Maps’ AI feature (“Ask Maps”).
7. Built a High-Intent Leasing Pipeline: Routed 1,300+ web sessions directly to tour booking, coworking, and lease application pages.
8. Pioneered Social-to-Search Indexing: Captured 4.7K unique clicks and 90.8K organic search impressions in June via Google Search Console social indexing.
9. Positioned $50 & $250 Workspace Packages: Developed multi-channel campaigns establishing $50 coworking and $250 Corporate Coworking tiers as accessible alternatives to rising commercial rents.
10. Activated 24/7 AI Technology Anchor: Promoted the grand opening of Nourish + Bloom Market, securing features on CBS News, Fox 5, and Atlanta News First.

Quantified Performance Summary

Metric Category	Performance Delivered (Jan 1 – Jun 30, 2026)
Total Web Users	33,793 Total Users (29,777 New Users)
Total Web Engagement	166,318 Total Interactions / 38,330 Sessions
Local Search Actions (GBP)	7,800+ Actions (4K Web Clicks, 2.8K Directions, 1.1K Calls)
Social Follower Growth	+27% Increase across primary platforms
Social Interactions Growth	+84% Increase in user engagement
Content Publishing Volume	+42% Increase in output across channels
Peak Monthly Social Impressions	346,270+ Impressions (June 2026)
Organic Search Engagement	2 Minutes 50 Seconds average session duration on Google Organic
Total Team Execution Effort	1,522.50 Hours of efficient, full-service strategy & operations[cite: 2, 10, 17, 25]

Strategic Takeaway & Client Value Statement

“At Deeg Consulting, we don’t just manage communications—we build digital assets, protect client overhead, and translate complex platform updates into measurable revenue and community visibility. By bridging ground-level community activations with advanced search engine strategy, we delivered 33.8K website users, 7.8K local search conversions, and 346K+ monthly impressions for Pittsburgh Yards®—all at $0 in paid ad spend.” Debra Gibson-Welch

Thank you to the team of independent business leaders who make this work easier and a major pleasure – Marie Cor, K Calloway, and Ty Pleas. Kudos to all of the members at Pittsburgh Yards who elevate the campus every day.

Pictures – Ty Pleas