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Lamp Shoppe Atlanta


The Lamp Shoppe

  • Website design and development
  • Search Engine Optimization – Google Analytics, Google Site Kit, Rank Math, Google My Business
  • Social Media – Instagram and Facebook
  • Woo Commerce /Product entry, maintenance
  • Photography by https://www.rachelmphotography.com/

SNAPSHOT: Brought on board to establish a cohesive marketing plan and digital marketing activities, including social media, email marketing, content curation, website development, SEO, and multi-channel campaigns and reinforce brand consistency.

RESULTS:

  • Brand Management: Assumed editor-in-chief role overseeing content strategies to ensure quality, clarity, and consistency in voice and theme across social media platforms.
  • Website Development and Design: Developed and designed a new website with enhanced e-commerce capabilities, enhanced search engine optimization and user experience, new photography, and updated social media incorporation, which resulted in a 30 % increase in new visitors over the previous year.
  • Content Development: Added new website content focused on restoration and repair services, the company’s premier service offering; online visitors view the webpage most.
    • Website impressions, clicks, and unique visitors from online searches increased by 44% over the previous year.
  • Search Engine Optimization addition and enhancements on the website resulted in an over 50% increase in the total actions customers take to find the business after they visited the website.
  • Content Strategist: Created monthly content calendars to facilitate weekly organic and paid social media posts on digital channels, Google advertising, and search engine platforms; increased visits to the company’s Google Business Profile page by 30% and prompted more in-store visits.

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