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Marjoram

Marjoram Creative Agency – Marketing – Linked Digital Ads, Linkedin Digital Analysis for Henkel Adhesives Corporation America

SNAPSHOT: Lead and execute weekly LinkedIn advertising campaigns and provide KPI-based weekly success analysis for Henkel Adhesives, North America. Deliver quarterly analysis of global top-level executives based on LinkedIn engagement.

RESULTS:

  • Key Performance Indicators: Introduced new criteria and best practices (video views, AI) for social media engagement for evaluating top-level executives.
  • Strategic Marketing Analytics: Changed the analytics criteria KPIs for advertising analytics to include new criteria emphasizing the benefits of video for LinkedIn advertising; efforts increased engagement by 15% for advertising videos.
  • Industry Best Practices: Recommended and instituted Microsoft OBS Studio as a key communication and technology tool; tool expedited project demonstrations and quickly became a best practice among the Marjoram team.
Marjoram

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