Marjoram Creative Agency – Marketing – Linked Digital Ads, Linkedin Digital Analysis for Henkel Adhesives Corporation America
SNAPSHOT: Lead and execute weekly LinkedIn advertising campaigns and provide KPI-based weekly success analysis for Henkel Adhesives, North America. Deliver quarterly analysis of global top-level executives based on LinkedIn engagement.
- Key Performance Indicators: Introduced new criteria and best practices (video views, AI) for social media engagement for evaluating top-level executives.
- Strategic Marketing Analytics: Changed the analytics criteria KPIs for advertising analytics to include new criteria emphasizing the benefits of video for LinkedIn advertising; efforts increased engagement by 15% for advertising videos.
- Industry Best Practices: Recommended and instituted Microsoft OBS Studio as a key communication and technology tool; tool expedited project demonstrations and quickly became a best practice among the Marjoram team.