SNAPSHOT: Develop and prepare positive and motivational daily and weekly Facebook and Instagram advertising campaigns and provide KPI-based weekly success analysis for Ultimate Bodies By Carlos, a local boutique gym located in Midtown Atlanta. Engage and deliver new memberships from the local extended community from Midtown to Buckhead and continue to engage over 5,521 followers on Instagram.
RESULTS:
- Key Performance Indicators: Introduced new criteria and best practices (IG stories and reels, video views, YouTube, AI) for social media engagement with the local neighborhood and to engage and retain current followers.
- Strategic Marketing: Changed the analytics criteria to focus on local neighborhoods, including tagging and initiating direct communication and cooperation with neighborhood associations to increase local engagement efforts on social media platforms; efforts increased engagement by 50% for advertising videos and shared posts.
- Google Search and Maps – Developed the Google My Business page to help them achieve higher search ranking positions in the local area. Optimizing GMB with a post plan helps them to stand out from the competition and synchronize with their WordPress website and SEO.