SNAPSHOT: Develop and prepare positive and motivational daily and weekly Facebook and Instagram advertising campaigns and provide KPI-based weekly success analysis for Ultimate Bodies By Carlos, a local boutique gym located in Midtown Atlanta. Engage and deliver new memberships from the local extended community from Midtown to Buckhead and continue to engage over 5,521 followers on Instagram.
- Key Performance Indicators: Introduced new criteria and best practices (IG stories and reels, video views, YouTube, AI) for social media engagement with the local neighborhood and to engage and retain current followers.
- Strategic Marketing: Changed the analytics criteria to focus on local neighborhoods, including tagging and initiating direct communication and cooperation with neighborhood associations to increase local engagement efforts on social media platforms; efforts increased engagement by 50% for advertising videos and shared posts.
- Google Search and Maps – Developed the Google My Business page to help them achieve higher search ranking positions in the local area. Optimizing GMB with a post plan helps them to stand out from the competition and synchronize with their WordPress website and SEO.