If you have spent any time managing digital marketing campaigns over the past few years, you are already well aware of the massive impact of joint content. On platforms like Instagram, co-authoring a post with a brand partner, influencer, or local business has long been the gold standard for multiplying organic reach.
Now, that exact same high-value framework is officially coming to the world’s premier professional network.
LinkedIn has quietly begun rolling out its brand-new Collaborative Posts feature. This update marks a significant evolution in how entrepreneurs, consultants, and corporate brands will manage partnerships. Instead of relying on traditional reposts or tag mentions—which often fragment your audience metrics—Collaborative Posts allow two or more accounts to publish a single piece of content that lives on multiple profile walls simultaneously.
One post. One unified comment section. One pooled set of analytics.
Because this feature is currently in a gradual rollout phase, it is being tested in stages, and not all accounts have access to initiate these posts just yet. To help you prepare your digital marketing strategy and stay ahead of the compliance curve, here is the complete, step-by-step breakdown of how this feature functions.
The Baseline Setup: Activating Permissions
Before you can send or receive a co-authored content invitation, your account architecture must be configured to allow it.
- For Personal Profiles: Navigate to your account settings menu, select the Notifications column, click on the new Collaborations tab, and verify that your invitation toggle is switched on.
- For Company Pages: Corporate infrastructure requires an active Super Admin to manage these parameters within the administrative page tools. A company page cannot be used as a co-author until the admin explicitly enables collaboration invitations in the backend notifications suite.
How to Create a Collaborative Post
Once the update hits your specific account dashboard, the creation process is designed to be highly intuitive:
- Step 1: Click the creation button to open a standard post composer window. Draft your text copy, upload your presentation carousels, or attach your video assets exactly as you normally would.
- Step 2: Locate the new Invite Collaborator option situated within the entry pane controls.
- Step 3: Type in the exact name or handle of the personal profile or corporate Page you are partnering with. You can invite multiple participants depending on your specific beta tier parameters.
- Step 4: Review your final layout details and click Publish. The post will enter a temporary pending state and will not be visible to the public until the invited recipient reviews the prompt in their notifications dashboard and clicks accept. The moment they approve, the post populates both feeds instantly.
How to Remove a Collaboration
Maintaining control over your brand real estate is paramount. LinkedIn has built-in clear exit parameters for both the original author and the invited partner if a campaign ends or a strategic direction changes:
- If You Are the Original Author: You retain absolute ownership of the underlying asset. If you need to remove a partner from the post, simply navigate to the live content, tap the three-dot management menu in the upper-right corner, and select the option to remove the collaborator. Their name will be stripped from the header and the post will immediately vanish from their followers’ feeds, though it will remain completely intact on your profile wall.
- If You Are the Invited Partner: If you wish to detach your name or brand logo from a joint post later on, the process is equally straightforward. Find the post on your profile wall, tap the three-dot options menu, and select Leave Collaboration. The post will instantly disappear from your network grid and feed, leaving the original creator’s single-author version live on their page.
The Strategic Takeaway
Ecosystem building requires a commitment to looking ahead at future opportunities. While you wait for this rollout to hit your specific dashboard, now is the time to audit your settings, refine your profile copy, and map out a short list of complementary brands, vendors, or creators you want to build joint campaigns with.
Need assistance auditing your corporate tag infrastructure or alignment strategies? Let’s take your digital presence from concept to polished reality at Deeg Consulting.